REDRAGON was established in 1996, initially focusing on basic gaming peripherals. With the rise of the esports industry, the brand rapidly gained traction in the mid-2000s by launching a variety of high-cost performance mice, keyboards, and headsets. In the 2010s, REDRAGON began its global expansion, gaining a foothold in international markets through e-commerce and offline channels. Entering the 2020s, the brand emphasized interaction with players, introducing customized products and continuously improving technology and design, solidifying its position in the gaming peripheral industry.